What Do You Think About Protein Water?
This is a question I received recently. Being as out of touch as usual as I am with the latest rage, I thought to myself: "Protein water?" Then I checked to make sure it was not April 1st. It wasn’t and protein water is a real item. Bodybuilders have been the main market for protein sports drinks until recently when companies brought to market protein drinks, including water, that seem targeted for the teen and 20 something male. Special K2O and Isopure are two examples.
Nutrition experts seem to all say we can and most do get plenty of protein from our diets. Most recommend that even competitive body builders who want extra protein, can get it easily from their diet. The suggested amount of protein a 150 pound male should consume is 50 - 60 grams per day. Some say competitive body builders should get, at most 1 gram per pound of body weight per day. Even this amount is achievable from a balanced diet.
There may be some athletes that do not consume a lot of protein in their diet and want to get what they feel they need from a drink. But those athletes are not a large enough market to sustain the products. So companies are marketing to young men.
I think most people should stay away from these drinks. Having too much protein in your diet can cause trouble. When you combine a drink like this with all the "energy" drinks many of these young men consume, I think you have an unhealthy situation.
Maybe I am just too conservative and this latest craze is harmless. What do you think?
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