I recently saw news stories touting a campaign to get people to focus on maintaining a “healthy weight” and forgoing fad dieting. This message has been around for years, but the stories seemed to indicate that this campaign was bigger and better funded than in the past. I know it doesn’t lessen the validity of the message, but imagine my surprise when I came upon the press release that prompted those news stories. It turns out that the folks behind the “campaign” are the same folks that brought us the white mustache advertisements!
HARRISBURG, Pa., Oct. 3 /PRNewswire/ -- The last decade can be defined by the ups and downs of different fad diets -- which seem to go in and out of fashion like shoulder pads and hemlines. Yet, long-term success has been slim. Two out of three Americans -- including 27 percent of Pennsylvania residents -- remain overweight or obese. A new campaign crossing the country, the Campaign for Healthy Weight, is rallying Americans behind the healthy weight cause and urging people to think more about their "health" instead of simply a number on the scale. Studies indicate that small, specific changes in physical activity and calorie intake can make a big difference. And, people who maintain a healthy weight are less likely to be at risk for weight-related health conditions, such as heart disease. The Campaign will make its stop in Harrisburg on October 5, to urge local residents to change their "diet" mindset and elect a new attitude.
You can read more from the milk people and theThe Milk Processor Education Program here. The message of recognizing your healthy weight and avoiding fad diets is a good one. But is drinking lots of cow’s milk really a valid part of the message?