What Do You Think About Protein Water?

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  This is a question I received recently. Being as out of touch as usual as I am with the latest rage, I thought to myself: "Protein water?" Then I checked to make sure it was not April 1st. It wasn’t and protein water is a real item. Bodybuilders have been the main market for protein sports drinks until recently when companies brought to market protein drinks, including water, that seem targeted for the teen and 20 something male. Special K2O and Isopure are two examples.

Nutrition experts seem to all say we can and most do get plenty of protein from our diets. Most recommend that even competitive body builders who want extra protein, can get it easily from their diet. The suggested amount of protein a 150 pound male should consume is 50 – 60 grams per day. Some say competitive body builders should get, at most 1 gram per pound of body weight per day. Even this amount is achievable from a balanced diet.

There may be some athletes that do not consume a lot of protein in their diet and want to get what they feel they need from a drink. But those athletes are not a large enough market to sustain the products. So companies are marketing to young men.

I think most people should stay away from these drinks. Having too much protein in your diet can cause trouble. When you combine a drink like this with all the "energy" drinks many of these young men consume, I think you have an unhealthy situation.

Maybe I am just too conservative and this latest craze is harmless. What do you think?

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Will Sig
1 chaosgone

I’m going to stay away from it. I don’t energy drinks, either. Plain water is fine for me.

chaosgones last blog post..How To Avoid A Parking Ticket

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2 Bob

Latest fads person I’m not, I still can’t believe people pay for water, in plastic bottles yet,lol

Bobs last blog post..Mars And Beehive Star Cluster Conjunction

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3 Jennifer Robin

I think Michael Pollan would say to get your protein from the food you eat, not your water. I haven’t looked at any of these drinks to see how much protein they actually have in them, but my guess is we’ll be seeing health related fallout from drinking them in the future. You are not being conservative at all.

Jennifer Robins last blog post..The Menagerie

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4 Will

And I have looked at a couple of these in stores. They just look like water with chemical coloring. I wonder how the protein is actually added?

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5 Swubird

Will:

You’ve stumped me on this one. I don’t know much about protein drinks. Since those drinks are obviously liquids, however, I doubt if they have a lot of protein suspended in them. And even at that, it’s probably plant protein, so I wouldn’t be too concerned about an overdose. I’d be more concerned about the sweeteners they’ve no doubt added to the mix. Now that’s a problem.

Another well written and informative post.

Happy trails.

Swubirds last blog post..VANISHED!

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6 Medical Oddities

I love energy drinks, but I stay away from protein drinks because I don’t like them. I also see Vitamin Water is a new type of drink that’s similar but I haven’t tried it out yet.

Medical Odditiess last blog post..Liberty Medical Supplies

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7 Anonymous

Interesting indeed. Energy drinks I believe work for intense sports. Where a lot of your energy is used for a long time. Nevertheless they have there benefits in every sport. Thanks for the information. Cheers

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8 Art

While I do agree with the article that too much protein can be bad for you, there are times when too little is not enough. This holds true for body builders and athletes who push their bodies to their limits. The muscle must have protein to recover and too little protein in a the diet can also not be good.
.-= Art @ Low Carb Protein´s last blog ..Whey Protein Powder – What To Look For? =-.

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9 Art

While I do agree with the article that too much protein can be bad for you, there are times when too little is not enough. This holds true for body builders and athletes who push their bodies to their limits. The muscle must have protein to recover and too little protein in a the diet can also not be good.
.-= Art @ Low Carb Protein´s last blog ..Whey Protein Powder – What To Look For? =-.

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10 silo moreal

Interesting concept here, but I feel as though it may be another fad. I personally dont think you can get enough grams of protein into water without affecting the looks and consistency. The only way would be to use BCAA’s, or whats called Branched Chained Amino Acids, these even in small quantitys would be beneficial even to BodyBuilders and athletes and shouldn’t make the water thicker like a milkshake type of consistency unlike other Protein powders. They would have to use sweeteners in the water though to make it pleasant, which is another issue.

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11 Keith

I really doubt that they would include BCCA’a in a mass market product like this. There is probably fairly cheap amino acids in this, since it is only about two dollars a bottle when you buy it by the case. The marketing on this says that it tastes better than protein powders. And Will, I agree that the target market is the young male (who is looking for a shortcut.)

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12 Andy

While I cant comment on the American market (where I know a huge amount of useless, border line dangerous trash is marketed aimed at amateur athletes) I have personal experience with a number of protein waters produced and marketed within the UK and totally disagree with the majority of the OP’s article.

First of all I find your statement suggesting a competitive body builder could achieve the amount of protein needed for reasonable gains from their diet laughable . This is for two reasons

a) It is very rare to find protein in its purest form in any food group. Most well balanced proteins such as fish also come with levels of fat which is often an undesirable component in a diet. This is especially true for red meats and cheese! Taking in a serving of, for example, 40g of protein would require a huge meal and would also lead to the intake of unwanted fats. As a competitive rock climber, I am very careful with the amount of fat I consume and can say categorically, I could NOT get enough protein in my normal diet without consuming too many fats.

b) Cost. Protein from meats or fish are very expensive. Eating the number of meals a day required for sustained growth would force a persons shopping bill through the roof! Have you ever tried to consume 150g of protein through your diet alone? I didnt think so. So unless you are made of money, no it is not realistic.

Onto protein water. The range I drink is a very reputable brand providing 40g of micro filtered whey protein a serving, providing an excellent amino acid profile and plenty of BCAA’s. They makes up a key part of my daily routine, when I dont have time to sit down and eat, or fiddle around with powders!

What I do agree with though, is that there are always going to be sub standard products out there aimed at people who don’t have the where with all to properly research what they are putting in their body. The best thing to do is look at the ingredients. If it looks like something you’d need to be employed by NASA to read, put it down and move on.

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