In the July 8th issue of Parade Magazine an article about reader’s “bright ideas” included this winner. Disposable paper measuring cup liners. The idea being that you would insert a liner into your glass measuring cup before using it, thereby saving the time needed to wash the measuring cup after use. Use the liner for milk, throw it away, insert another liner for melted butter, throw it away, insert a fresh liner for sugar, throw it away, etc. etc.
Without going into the obvious waste and throw away mentality involved, here is what I found ironic…. On the very next page, Parade, in the “Intelligence Report”, had a short article titled “The Environment – To the Woodshed”. In this, Parade decried Americans using an average of 75 cubic meters of solid wood a year in paper and other products. Parade talked about “32 million acres of trees” disappearing across the globe. Parade goes on to encourage us to “make a dent” by recycling and reusing.
Isn’t this an interesting case of a publications right hand not knowing what the left hand is doing? On more accurately, a case of editors not knowing that page 9 is directly contradicting page 10.
This really makes you stop and think about the whole recent “green bandwagon” the media is on. It is great that many of these issues are getting more publicity, but are the editors just riding the tide of what they think readers want to read without really subscribing to it themselves? I see many of these contradictions in day to day reading, but not often from page 9 to page 10 of the same issue of a publication.
To the woodshed yourself, Parade Magazine! 😉